About this book

The information systems field is fast-moving, and this 3rd edition features a number of new trends that affect organizations around the world. All chapters and case studies have been fully updated with current information and sources. Major new features include the following: Extended coverage of the Internet of Things throughout, discussing the explosive increase in connected devices and the data they manage Updated Chapter 3 to introduce recent technologies and trends in enterprise architectures Revised Chapters 6 and 7 to expand coverage of social media, social and mobile marketing, and digital analytics Added several new case studies: How eBay Scales Its Database Architecture with SQL… Read more

The information systems field is fast-moving, and this 3rd edition features a number of new trends that affect organizations around the world. All chapters and case studies have been fully updated with current information and sources. Major new features include the following: Extended coverage of the Internet of Things throughout, discussing the explosive increase in connected devices and the data they manage Updated Chapter 3 to introduce recent technologies and trends in enterprise architectures Revised Chapters 6 and 7 to expand coverage of social media, social and mobile marketing, and digital analytics Added several new case studies: How eBay Scales Its Database Architecture with SQL and NoSQL (Chapter 4) Salesforce.com: Taking CRM to the Cloud (Chapter 5) LinkedIn: The Social Network and E-marketplace for Professionals (Chapter 6) Enabling the Sharing Economy: The Case of Uber Technologies (End-of-book comprehensive case)