Business & Money

Strategic Planning for Public Relations [Paperback] Smith, Ronald D.

Ronald D. Smith — Routledge, 2012

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About this book

This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.