Business & Money
Advertising the American Dream: Making Way for Modernity, 1920-1940
Roland Marchand — University of California Press, 1985
$28.88
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About this book
"A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."—Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."—T.J. Jackson Lears, Rutgers University
Details
- FormatPaperback
- PublisherUniversity of California Press
- Published1985
- SubjectBusiness & Money › Marketing & Sales
- Pages470
- LanguageEnglish
- ISBN-139780520058859
- ISBN-100520058852
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