Business & Money

Cengage Advantage Books: This is PR: The Realities of Public Relations (Wadsworth Series in Mass Communication and Journalism)

Doug Newsom · Judy Turk · Dean Kruckeberg — Cengage Learning, 2012

On the shelf

$74.01

New

Brand new — unread and unmarked. How we grade

Free shipping within the US — ships from Richardson, TX within one business day. A person checks every copy before it ships.

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About this book

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.