Business & Money

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Donald Parente · Kirsten Strausbaugh-Hutchinson — Cengage Learning, 2014

On the shelf

$25.29

New

Brand new — unread and unmarked. How we grade

Free shipping — ships from Richardson, TX within one business day. A person checks every copy before it ships.

2 copies of this book — from $25.29

9 in 10books on our shelf are brand new.

30 daysif it isn’t right. Send a photo — don’t ship it back.

About this book

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.